How much does a custom rug cost?

Rugs are priced per square foot, so cost scales with size. A runner starts around $900, and a generous 10' × 13' in our standard quality runs about $5,850. Most pieces land between $2,000 and $5,000.

Describe your vision — in a sentence, an image, or a photo of your room — and we generate custom designs for you. Approve the one you love, and it is hand-woven to order, just for you.

How long does it take?

Each rug is made to order and hand-tufted at an unhurried pace — about ten weeks from approved design to delivery.

Can I turn my own idea or photo into a rug?

Yes. Start from a written idea, an inspiration image, or a photo of your space, and we will translate it into a design made only for you.

What sizes are available?

Anything from slim runners to room-size pieces, including fully custom dimensions with no maximum.

A sunlit living room styled with a handwoven Warp & Hearth rug

AI-Designed · Made to Order

Custom rugs, designed by you, made for you.

Imagine a rug that has never existed before. Describe it in a sentence, and watch it become singular — woven by hand, underfoot, in your room alone.

A singular thing

One singular rug, imagined for one singular room. Not chosen from a shelf — but brought into being for the way you live.

From your imagination to reality

Three ways to create your rug.

However your idea arrives — a sentence, an image, or the room itself — we turn it into a singular, made-to-order rug.

How it works

From a sentence to something woven.

Describe

Begin with a sentence. A feeling, a room, a memory — your vision in your own words.

We Design

Our atelier returns two to three concepts, each imagined for your space and yours alone.

See & Feel a Sample

We weave a hand-tufted corner sample in your colors and pile finish. The deposit is credited toward your rug.

Woven & Delivered

Once approved, your rug is hand-tufted and finished, then delivered to your door in roughly ten weeks.

About the sample

A hand-tufted corner sample is $150 per sample, so you can see the color and feel the pile in person. It's nonrefundable, but fully credited toward your rug when you proceed.

Made to order · ~10 weeks

Be inspired by our own designs

Our running line.

Start from one of our house designs, then make it yours — recolor it, rescale it, or change the pile. Every piece is hand-tufted to order.

Albert Stripe

Geometric · Camel

Aztec

Geometric · Wildflower

Azuza

Contemporary · Hazel

Balboa Point

Coastal · Buff

Barcelona

Traditional · Multi

Barton Creek

Contemporary · Royal

Capistrano

Coastal · Toffee

Caprio

Contemporary · Smoke

Channel Stripe

Geometric · Buff

Colonnade

Traditional · Ivory

Dana Point

Contemporary · Tin

Dijon

Transitional · Aruba

Elba Island I

Coastal · Cobalt

Elba Island II

Coastal · Camel

Hallstatt

Traditional · Camel

Laguna I

Coastal · Aqua

Laguna II

Coastal · Camel

Lucca

Traditional · Coffee

Mackinaw

Solid / Tonal · Camel

Miya

Contemporary · Carbon

Montague

Geometric · Camel

Newport

Coastal · Buff

Shepherd's Watch

Traditional · Bronze

Tucson

Geometric · Honey

Walsh Stripe

Geometric · Smoke

Wentworth

Transitional · Tan

Zilker Park

Geometric · Chalk

Sizes & retail

Most rugs land between $2,000 and $5,000.

4' × 6'from $1,080

7' × 8'from $2,520

8' × 10'from $3,600

10' × 13'from $5,850

Runner 2.5' × 8'from $900

Custom dimensionsQuoted

Artisan hands hand-weaving wool on a traditional loom

Our Craft

Hand-tufted Mediterranean wool that softens underfoot, year by year.

Each rug is hand-tufted by skilled artisans in pure Mediterranean wool, skein-dyed to custom color and finished in a considered mix of cut, loop, and loop-tip-shear pile. Backed in cotton with a non-skid secondary, it grows only more beautiful as the years pass beneath your feet.

Hand-tufted: Wool
Skein-dyed: Color
Cut · loop · shear: Pile

Grade: HT450
Content: Mediterranean Wool
Dye method: Skein dyed
Backing: Cotton · non-skid
Origin: India
Custom sizes: No maximum
Minimum order: None
Strike-off: 4 weeks

Made to order & shipping

Created just for you, never kept in stock.

Approve a sample first

Before we tuft your rug, you see and feel a hand-tufted corner sample in your colors and pile finish. The $150 sample fee is credited toward your order.

Around ten weeks

Once the design and sample are approved, your rug is hand-tufted and finished at an unhurried pace, the way heirlooms are meant to be made.

White-glove-feel delivery

Complimentary delivery, arranged with care. Made to order means your rug is created just for you.

For the trade

No project is too big or too small.

We partner with interior designers, architects, developers, and hospitality teams on custom, made-to-order rugs at any scale — from a single statement piece to a full property specification. No minimum order and no maximum rug size, with strike-off samples in about four weeks to present to your clients.

Interior Designers

Architects

Developers

Hospitality

Grade HT450Full specifications

Grade: HT450
Recommended use: Rooms, light public space
Construction: Hand tufted
Yarn / pile content: Mediterranean wool
Pile finish: Cut, loop, loop tip shear
Dye method: Skein dyed
Yarn count: 1/70
Yarn pile weight: 62 oz / sq yd
Total weight: 90 oz / sq yd
Pile height: 10mm / .39"
Total height incl. backing: 12mm / .47"
Pitch / stitches per inch: 7 / 42
Rows per inch: 6
Primary backing: Cotton
Secondary backing: Cotton canvas, urethane non-skid
Custom sizes: Yes — no maximum
Minimum order: None
Country of origin: India
Strike-off lead time: 4 weeks

Underfoot, in good homes

“I described a morning in my grandmother’s garden. What arrived felt like a memory I could stand on.”

Eleanor V. · Copenhagen

“It is the one thing in our home that is entirely ours. Guests always ask, and there is no answer but its name.”

Marcus & Tomás · Lisbon

“The wool has softened beautifully. A year in, it feels less like a purchase and more like an heirloom.”

Priya N. · San Francisco

Questions, answered

The details, considered.

How much does a custom rug cost?: Rugs are priced per square foot, so cost scales with size. A runner starts around $900, and a generous 10' × 13' in our standard quality runs about $5,850. Most pieces land between $2,000 and $5,000.
How does it work?: Describe your vision — in a sentence, an image, or a photo of your room — and we generate custom designs for you. Approve the one you love, and it is hand-woven to order, just for you.
What's the sample deposit?: A $150 deposit begins a physical, hand-woven corner sample so you can see the color and feel the pile in person. It is credited in full toward your rug when you proceed.
How long does it take?: Each rug is made to order and hand-tufted at an unhurried pace — about ten weeks from approved design to delivery.
Can I turn my own idea or photo into a rug?: Yes. Start from a written idea, an inspiration image, or a photo of your space, and we will translate it into a design made only for you.
What sizes are available?: Anything from slim runners to room-size pieces, including fully custom dimensions with no maximum.

Begin with a sentence

Imagine the rug that has never existed.

Tell us what you see. We will return with concepts, woven by hand and made for you alone.